Now in its 11th year, How Global is the Business of Retail? identifies the target markets of international retailers in 2017. We examined 47 countries and 122 global cities to provide a comprehensive view of the markets that international retailers entered for the first time. This analysis provides a view of sector performance and a greater understanding of the future trends in the wider retail industry.



• Expansion by retailers into new markets was driven by the Coffee and Restaurants sector

• Hong Kong was the top target market for new entrants in 2017 with 86 brands opening their for the first time

• Dubai is the number 1 market for international retailer presence with 62% of brands present in 2017