How Active is the Austrian Retail Market?

  • Around 69 new international retail brands entered the Austrian market between 2015 and 2016
  • Fashion retail brands accounted for ca. 42% of the registered first entries
  • The most popular locations for newly entered brands were Mariahilfer Straße followed by Shopping City Süd and Donauzentrum
  • Vienna ranks number 4 among European retail cities in 2016 and was able to extend its attractiveness as a target market for international retail brands