ASIA PACIFIC MILLENNIALS: SHAPING THE FUTURE OF REAL ESTATE
Millennials comprise 25% of the total workforce population in Asia Pacific, but remain a largely misrepresented socio-economic demographic. To better understand this emerging superclass and their influence on commercial real estate, CBRE Research polled over 5,000 millennials across Asia Pacific about their live, work and play ambitions to frame the report.
The research project identifies major trends shaped by millennials, addressing issues including why millennials are living with parents longer, what millennial employees want in employers, what motivates millennial employees in the workplace and how millennial consumers buy and play. The result challenges misconceptions and serves as one of the most authoritative studies ever undertaken on this demographic.