Raka Khashu Razdan is responsible for developing and executing integrated marketing and communications strategy to achieve business objectives. Her portfolio includes innovative brand-building initiatives with special focus on demand generation to accelerate revenue growth for the organization.
Raka brings with her a wealth of experience and a proven track record in delivering successful marketing campaigns. In her current role, she is responsible for planning and implementation of brand marketing campaigns, corporate and marketing communications with a focus on building customer preference for the brand in India.
Raka has worked with several blue-chip corporates including Metlife and AMD and had a prior stint with CBRE. She is also the visiting faculty for marketing at some of India's leading management institutes.
Raka holds a Post Graduate Diploma in Advertising and Public Relations from the Indian Institute of Mass Communications, and an Executive Degree in Brand Management from the Indian School of Business (ISB).